CALLE DE SERRANO MADRID

Calle de Serrano is synonymous with 'expensive'. Like Fifth Avenue in New York or Bond Street in London, it is the place to go shopping for anything beautiful and costly. A broad thoroughfare, Calle de Serrano runs north-south through the elegant Salamanca district, which was laid out in a grid pattern in the late 19th century. Over the years, nearby streets have also sprouted fine shops. Stroll down Calle de Claudio Coello, parallel to Serrano, and explore cross streets such as Calle de Jorge Juan, Calle de Goya and Calle de Jose Ortega y Gasset, where limousines, their engines ticking over, wait outside designer boutiques.